I'd had been in the algal oil manufacturing industry for many years. The products are marketed to customers (brand-owners) being as sustainable so it was reaching to the consumers with the same value proposition as well. Even though the algal oils claim to be a sustainable alternative to fish oil, if you look deeper, it is a clear strategy to exploit consumers’ passion for sustainability than offering a genuinely fair product.

The cost of producing plant-based omega-3 is half that of concentrated fish oils, yet this product is priced at double what consumers typically pay for fish oil. This enormous markup seems like a clear tactic to maximize profit under the guise of environmental responsibility.

While I support sustainable choices, this feels like manipulation rather than meaningful change. Companies that market themselves as eco-friendly should align their pricing and practices with their claims, rather than exploiting well-intentioned consumers.