Hello everyone, 

Yesterday's announcement that Premier League clubs will end shirt-front gambling sponsorship is significant. No gambling ads are viewed more than those on Premier League shirts, seen by billions around the world. 

The argument has been won that gambling advertising is harmful but just moving logos to a different part of the kit while allowing pitch-side ads and league sponsorship to continue is totally incoherent.

Without government action on all forms of gambling ads in football, at every level, online casinos will exploit any voluntary measures and continue to market their products through our national sport.  

Although this outcome isn’t perfect, it’s a huge step. Just over three years ago, there were nearly 30 clubs in the top two divisions with a gambling advert on the front of their shirt – with today’s announcement, we are getting closer to when that will be 0. This undeniable progress shows that the hard-fought argument - led by people with lived experience  - has been won. 

The government and the sport itself now need to wake up to the reality that gambling ads are unhealthy, unpopular and will be kicked out of football. Delaying that moment is risking the health and lives of another generation of young fans.

Thank you for all the support so far. The campaign to kick all gambling ads out of football goes on because it is now the inevitable and logical thing to do.

James