The Universal Music Group (UMG) and Taylor Swift's merchandise store has been a significant platform for fans to purchase items related to their favorite artist. However, it has come to our attention that many of these items are being bought in bulk by bots and scalpers, preventing genuine fans from having fair access. This practice not only frustrates the fan base but also inflates the prices of these goods on secondary markets.

According to a report by The Guardian, ticket scalping alone is a billion-dollar industry, with bots buying up tickets within seconds of release. While this statistic pertains specifically to concert tickets, it illustrates the scale of the problem that can extend into merchandise sales as well.

We believe that UMG and Taylor Swift's store have an obligation towards their loyal fan base. We urge them to implement stricter measures against bots and scalpers such as CAPTCHA systems or purchase limits per customer. This will ensure all fans have equal opportunity when purchasing items from their store.

Additionally, a limit of items that can be purchased per person need to be implemented. Bots being able to buy up to 10 of the exclusive items, takes these from the fans. A limit of 2 per customer needs to be implemented. 

Please sign this petition if you agree that UMG/Taylor Swift Store should take action against scalping practices for the benefit of all fans.