East Carolina University currently sells Rockstar Energy drinks on campus, thereby limiting the variety of energizing beverages available to students and staff. Monster Energy, a leading brand in the energy drink industry, is noticeably absent from the available options. Monster Energy positions itself as a lifestyle in a can, promoting a variety of events including concerts, extreme sports, and e-sports (Source: Monster Energy Company Profile).

According to Beverage Industry's 2019 report, Monster Energy holds a 39% market share in the US energy drink industry, compared to Rockstar's mere 10% (Source: Beverage Industry Report 2019). This suggests that a significant number of consumers prefer Monster over other brands. Providing Monster Energy options on campus would therefore cater to a wider segment of the student population and promote a more inclusive campus environment.

We appeal to the administrative team at East Carolina University to reconsider their current energy drink vendor selection and introduce Monster Energy into the campus's beverage offerings. By doing so, they can meet the varying consumer demands on campus and boost overall student satisfaction. To support this change, please sign our petition today.