My personal journey, like that of many other parents, radically shifted when I became a family person. Prior to having children, the flexibility of travel was something we took for granted, oblivious to the looming financial impact that surfaces when children start schooling. It is not simply a minor increase. The surge in travel costs during school holidays is unmistakably unfair and targets all families wishing for a much-needed respite. Education is becoming increasingly demanding, kids are constantly pushed to achieve higher grades, and a holiday serves as a crucial break. Yet, the cost of holidaying during school breaks is turning into a luxury many families can't afford.

In an era marked with skyrocketing living costs, and stagnant wages, it is crucial to reassess the system that penalizes families when they want to spend quality time together. An investigation by the UK Competition and Markets Authority in 2017 revealed that prices can shoot up to twice as much during school holidays, revealing a pressing need for pricing regulation during these periods (source: Telegraph, UK).

We are asking travel agents and holiday companies to change their pricing strategy and make it equitable for families travelling during school holidays. The need to holiday shouldn't be a financial burden, and no family should feel penalized for wanting to enjoy time together when schools are closed. It's time for a fairer system that recognizes the importance of family bonds and restful time away from school stress.

We want to send a strong message to travel agents and holiday companies, urging them to stop charging extra fees during school holidays. Our children’s future perceptions about having a family should not be tainted by financial fears. Sign this petition to support fair pricing strategies and help families enjoy their well-deserved holidays without the added financial stress.