My personal enjoyment and relaxation have been greatly impacted by Crave's TV streaming service's choice of a medieval times ad—a 30-second video of a screaming child. This ad, shot on an iPhone and played at a significantly higher volume than the main show I am watching, disrupts not only the seamless streaming experience but also impacts my ability to hear my television at a reasonable volume. It feels like an invasion of my home.

This ad lacks professionalism, creativity, and respect for the viewer's comfort. It is a disgrace to the advertising industry, tarnishing the value of meaningful, sophisticated advertising strategies designed to create positive customer experiences.

In an era where digital media is our primary source of entertainment, should we not expect considerate, enjoyable advertising that respects viewers’ audial environment? According to statistics from the Interactive Advertising Bureau (IAB), 78% of consumers stated that they would be more positive towards a brand if its ads did not disrupt their digital experience [IAB Report, 2020].

Given these sentiments, we implore Crave to take immediate action. Remove this inconsiderate ad from your streaming service and provide viewers, like myself, who pay for the satisfaction of a quality experience, with one that respects our audial environment and comfort. Sign the petition, and take a stand against invasive and questionable advertising practices.