

Demand a fair tax system for Brazil's perfume industry
O problema
As a proud Brazilian, one of my greatest aspirations is to see Brazil transform from a mere consumer market into a global powerhouse in perfumery, cosmetics, makeup, and innovation. Brazil is already among the world's largest fragrance markets, but our potential reaches far beyond what we currently consume. We have an incredible reservoir of biodiversity, unique raw materials, scientific talent, creativity, and an industrial prowess that deserves to be recognized on the international stage.
However, there are significant barriers holding us back. The cumulative taxation, import duties, and high regulatory costs on perfumes and cosmetics are stifling innovation and growth. These barriers inflate prices for consumers, make it difficult for smaller businesses to compete, and hinder the overall development of our industry.
The time has come to address this structural issue head-on. We are launching MOVIMENTO COMÉRCIO SEM BARREIRAS, a national, nonpartisan movement with a clear mission: to demand a fairer tax system that reduces excessive taxes on products, supports small businesses, strengthens Brazilian industry, and fosters job creation. Our initial focus will be on the perfume and cosmetics industry, where positive change can resonate across the sector and beyond.
Current taxation measures disproportionately harm small enterprises, curb innovation, and diminish the competitive edge the Brazilian market could harness internationally. By amending these policies, we not only make our products more accessible and affordable but also encourage entrepreneurial growth, attract international partnerships, and ensure that home-grown talent and industries are given the room to thrive.
We call upon Congress and the relevant authorities to review and reform these taxation and regulatory frameworks as a matter of urgency. Brazil has the potential to become a leader in innovation and industry on a global scale, particularly in the beauty and cosmetics sector. It is crucial for our economic future and national pride that we take decisive action now.
Specifically, we call for a transparent, evidence-based review of import duties on fragrances, cosmetics, ingredients and manufacturing inputs; an assessment of the sector's effective tax burden under the transition from IPI, PIS/Cofins and ICMS to CBS and IBS; and measures to reduce unnecessary regulatory and administrative costs, particularly for small businesses. We request publicly available impact studies, clear legislative recommendations and safeguards for Brazilian manufacturing, employment, consumers and fiscal responsibility.
Join us in demanding a transformative change for the Brazilian economy and industry. Let's turn barriers into opportunities and dreams into realities. Sign this petition and be part of a movement towards a Brazil where our creativity and industry lead the way on the world stage.
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O problema
As a proud Brazilian, one of my greatest aspirations is to see Brazil transform from a mere consumer market into a global powerhouse in perfumery, cosmetics, makeup, and innovation. Brazil is already among the world's largest fragrance markets, but our potential reaches far beyond what we currently consume. We have an incredible reservoir of biodiversity, unique raw materials, scientific talent, creativity, and an industrial prowess that deserves to be recognized on the international stage.
However, there are significant barriers holding us back. The cumulative taxation, import duties, and high regulatory costs on perfumes and cosmetics are stifling innovation and growth. These barriers inflate prices for consumers, make it difficult for smaller businesses to compete, and hinder the overall development of our industry.
The time has come to address this structural issue head-on. We are launching MOVIMENTO COMÉRCIO SEM BARREIRAS, a national, nonpartisan movement with a clear mission: to demand a fairer tax system that reduces excessive taxes on products, supports small businesses, strengthens Brazilian industry, and fosters job creation. Our initial focus will be on the perfume and cosmetics industry, where positive change can resonate across the sector and beyond.
Current taxation measures disproportionately harm small enterprises, curb innovation, and diminish the competitive edge the Brazilian market could harness internationally. By amending these policies, we not only make our products more accessible and affordable but also encourage entrepreneurial growth, attract international partnerships, and ensure that home-grown talent and industries are given the room to thrive.
We call upon Congress and the relevant authorities to review and reform these taxation and regulatory frameworks as a matter of urgency. Brazil has the potential to become a leader in innovation and industry on a global scale, particularly in the beauty and cosmetics sector. It is crucial for our economic future and national pride that we take decisive action now.
Specifically, we call for a transparent, evidence-based review of import duties on fragrances, cosmetics, ingredients and manufacturing inputs; an assessment of the sector's effective tax burden under the transition from IPI, PIS/Cofins and ICMS to CBS and IBS; and measures to reduce unnecessary regulatory and administrative costs, particularly for small businesses. We request publicly available impact studies, clear legislative recommendations and safeguards for Brazilian manufacturing, employment, consumers and fiscal responsibility.
Join us in demanding a transformative change for the Brazilian economy and industry. Let's turn barriers into opportunities and dreams into realities. Sign this petition and be part of a movement towards a Brazil where our creativity and industry lead the way on the world stage.
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Abaixo-assinado criado em 20 de outubro de 2026