𝗢𝗨𝗥 𝗣𝗘𝗧𝗦 𝗗𝗘𝗦𝗘𝗥𝗩𝗘 𝗕𝗘𝗧𝗧𝗘𝗥. 𝗜𝗧'𝗦 𝗧𝗜𝗠𝗘 𝗙𝗢𝗥 𝗖𝗛𝗔𝗡𝗚𝗘.

Today, 12 November, marks National Pet Food Standards Day, an initiative established by Pets Magazine to demand stronger protections for the millions of dogs and cats who depend on us.

When we buy pet food, we place enormous trust in the companies producing it. We trust that ingredients are safe, nutritional claims are supported by evidence and products have been properly assessed before reaching our pets' bowls.

But are the existing safeguards strong enough? And when something goes wrong, are pet owners getting the answers and accountability they deserve?

We believe the system needs to do better.

That's why we've launched the Pet Food Standards Charter, setting out six principles for stronger safeguards, greater transparency and meaningful accountability across the industry.

Read our Charter:
www.petsmag.co.uk/pet-food-standards-charter/

We're also developing a detailed policy briefing to help turn those principles into practical proposals for change.

This campaign is not about attacking responsible manufacturers. It's about raising standards across the entire industry, protecting pets and rebuilding public confidence.

More than 13,000 people have already signed our petition. But signatures alone won't change the system. We need to keep building pressure for action.

If you believe pet food should be subject to rigorous standards, transparent scrutiny and effective oversight, please stand with us.

SIGN. SHARE. SPEAK UP.

www.change.org/p/could-your-pet-s-food-be-better-protected-help-make-it-stronger

Our pets cannot question what's in their food. They cannot challenge a manufacturer's claims or demand answers when something goes wrong.

We must do that for them.

Thank you to everyone who has supported this campaign. National Pet Food Standards Day is a milestone, not the finish line.

Marie Carter-Robb
Editor, Pets Magazine