Convince Warner Bros. Discovery and Paramount Skydance to revive The WB and UPN

Recent signers:

The Issue

On September 15th and 17th, 2006, fans of television networks The WB and the United Paramount Network (UPN) bid farewell to a cherished era in broadcasting as these networks ceased to exist, merging into The CW on September 18th, 2006. For many, this merger symbolized the end of a beloved chapter of television that had brought a unique blend of programming and cultural diversity to our screens. It signified the loss of distinct identities that once resonated with millions. The recent passing of Jamie Kellner, the founder of The WB, on June 21, 2024, adds a poignant note to this historical narrative, as we remember his contributions to the television industry and mourn the loss of a visionary.

In 2022, Nexstar Media Group acquired The CW, a move that opened new avenues for potential restructuring in the entertainment landscape. This juncture presents an opportunity to revisit the merger decision and potentially restore The WB and UPN to their original glory, allowing these networks to once again flourish independently. Such a move could breathe new life into creative content, satisfy nostalgic cravings, and deliver programming that serves diverse audiences.

The WB was known for its innovative series that often gravitated toward teen and family-oriented dramas, while UPN carved a niche for itself with a mix of urban sitcoms and drama series, appealing to a broad demographic. Re-establishing these networks would not only honor the legacy of Jamie Kellner and the unique place The WB and UPN held in television history but also offer current and future audiences a richer variety of content.

Related services:

Kids' WB! - A popular American children's programming block that aired on The WB network from September 9, 1995 to September 16, 2006, and later on The CW from September 23, 2006, to May 17, 2008. But as a revival on the revived WB network, the Kids' WB! block on The WB operates Weekday mornings from 7:00 to 8:00 a.m. Eastern Time, Weekday afternoons from 3:00 to 5:00 p.m. Eastern Time, and Saturday mornings from 8:00 a.m. to 12:00 p.m. Eastern Time. Weekday mornings on Kids' WB! have Cartoonito shows, and Weekday afternoons and Saturday mornings on Kids' WB! have Warner Bros. Animation and Cartoon Network shows.
The WB Sports (formerly CW Sports) - A sports programming division of The WB Network (formerly on The CW Network), featuring live events like NASCAR Xfinity Series, WWE NXT, ACC college football/basketball, and professional bowling (PBA). Launched in 2023, it rebranded the network toward live sports, providing national coverage for premier sporting events and reaching nearly 100% of U.S. households.
The WB 100+ Station Group (replacing The CW Plus) - A specialized national television feed and programming service of The WB Network, designed for smaller American television markets (ranked #100 and above). It provides a 24/7 schedule featuring WB primetime shows, educational programming, and syndicated content, primarily delivered via digital subchannels and cable.

List of affiliates (Example):

Alabama
- Dothan:
  - WRGX-LD2 23.2 / WTVY-DT3 4.3 (simulcast of WRGX-LD2) (The WB Plus) (Dothan's WB)
  - WDHN 18.2 (The CW) (Dothan's CW)
  - WTVY 4.2 (UPN (primary) / MeTV (secondary)) (UPN 4)
- Gulf Shores (Mobile):
  - WFNA 55.1 (The WB) (Gulf Coast WB)
  - WFGX 35.1 (MyNetworkTV) (WFGX 35)
  - WJTC 44.1 (UPN) (UPN 44)
  - WKRG 5.2 (The CW) (Gulf Coast CW)
  - WKRG 5.5 (ION Television)
- Homewood (Birmingham):
  - WTTO 21 (ATSC 3.0 TV Station) / WIAT (ATSC 1.0 Simulcast) (The CW) (CW 21)
  - WIAT 42.2 (The WB) (WB 42)
  - WABM 68 (UPN (primary) / MyNetworkTV (secondary)) (My68)
- Huntsville:
  - WZDX 54.2 (The WB (primary) / MyNetworkTV (secondary)) (North Alabama's WB 54.2)
  - WHDF 15.1 (UPN) (UPN 15)
  - WHNT-TV 19.2 (The CW) (North Alabama's CW 19.2)
Arizona
- Phoenix:
  - KASW 61.1 (The CW) (CW 61 Arizona)
  - KAZT-TV 71.1 (The WB) (WB7 Arizona)
  - KUTP 45.1 (MyNetworkTV) (Fox 10 Xtra)
  - KTVK 3.1 (UPN) (UPN 3 / Arizona's Family)
- Tucson:
  - KWBA-TV 58.1 (The WB) (Tucson's WB)
  - KTTU-TV 18.1 (The CW) (CW18)
  - KTTU-TV 18.2 (UPN (primary) / MyNetworkTV (secondary)) (UPN 18.2)
California
- Los Angeles:
  - KTLA 5.1 (The WB (primary) / The CW (secondary)) (KTLA 5)
  - KCOP-TV 13.1 (MyNetworkTV) (Fox 11 Plus)
  - KCAL-TV 9.1 (UPN) (UPN 9)
- Palm Springs:
  - KWBQ-LD 2 / KESQ-DT3 2.3 (simulcast of KWBQ-LP) (The WB)
  - KRQE 13.3 (The CW)
  - KASY-TV 50.1 (UPN (primary) / MyNetworkTV (secondary))
- San Diego:
  - KFMB-TV 8.2 (The CW (primary) / MyNetworkTV (secondary)) (San Diego's CW)
  - KUSI-TV 51.1 (Fox (primary) / UPN (secondary)) (Fox 5 San Diego)
  - KSWB-TV 69.1 (The WB) (San Diego's WB)
- San Francisco:
  - KRON-TV 4.1 (The WB) (KRON 4)
  - KPIX-TV 5.2 (UPN) (UPN 5 Bay Area)
  - KPYX 44.1 (The CW) (KBCW 44 Cable 12)
  - KICU-TV 36.1 (MyNetworkTV) (KICU Plus)
- Sanger (Fresno):
  - KFRE-TV 59.1 (ATSC 3.0 TV Station) / KGPE (ATSC 1.0 Simulcast) (The CW) (CW 59)
  - KMPH-TV 26.1 (Fox (primary) / The WB (secondary)) (Fox 26)
  - KNXT-LD 53.1 (UPN (primary) / MyNetworkTV (secondary)) (MyTV 53)
- Stockton (Sacramento):
  - KQCA 58.1 (The WB (primary) / MyNetworkTV (secondary)) (My58)
  - KMAX-TV 31.1 (UPN) (UPN 31)
  - KTXL 40.2 (The CW) (CW 40 Sacramento)
Colorado
- Denver:
  - KWGN-TV 2.1 (ATSC 3.0 TV Station) / KDVR (ATSC 1.0 Simulcast) (The WB (primary) / The CW (secondary))
    - Colorado's Own Channel 2 / Colorado's WB 2 (The WB programs for primetime) / Colorado's CW 2 (The CW programs for late-night)
  - KTVD 20.1 (MyNetworkTV) (KTVD 20)
  - KCNC-TV 4.2 (UPN) (UPN 4 Denver)
Connecticut
- Waterbury (Hartford):
  - WCCT-TV 20.1 (ATSC 3.0 TV Station) / WTIC-TV (ATSC 1.0 Simulcast) (The WB) (Connecticut's WB 20)
  - WTIC-TV 61.2 (The CW) (Connecticut's CW 61.2)
  - WTNH 8.2 (UPN) (UPN 8)
  - WCTX 59.1 (MyNetworkTV) (WCTX-TV)
Washington, D.C.:
- WDCW 50.1 (The CW) (DCW 50)
- WDVM-TV 25.1 (The WB) (DC News Now)
- WDCA 20.1 (UPN (primary) / MyNetworkTV (secondary)) (Fox 5 Plus)
Florida
- Clermont (Orlando):
  - WKCF 18.1 (The WB) (WB 18)
  - WRBW 65.1 (UPN (primary) / MyNetworkTV (secondary)) (Fox 35 Plus)
  - WRDQ 27.1 (The CW) (CW 27)
- Jacksonville:
  - WJXT 4.1 (The CW) (News4JAX)
  - WCWJ → WJWB 17.1 (The WB) (WB 17)
  - WFOX-TV 30.2 (UPN (primary) / MyNetworkTV (secondary)) (MyTVJax)
- Miami:
  - WSFL-TV 39.1 (The WB (primary) / The CW (secondary)) (WSFL-TV Channel 39)
  - WBFS-TV 33.1 (MyNetworkTV) (My33)
  - WFOR-TV 4.2 (UPN 4)
- St. Petersburg (Tampa):
  - WTTA 38.1 (The WB) (Great 38 WTTA Tampa Bay)
  - WSNN-LD 39.1 (The WB) (SNN: Suncoast News Network)
  - WMOR-TV 32.1 (MyNetworkTV) (MOR)
  - WTOG 44.1 (UPN (primary) / The CW (secondary)) (The CW 44)
- Tallahassee:
  - WTLF 24.1 (The WB Plus) (Tallahassee WB 24.1)
  - WTLH 49.2 (The CW) (Tallahassee CW 49.2)
  - WFXU 57.1 (UPN (primary) / MyNetworkTV (secondary)) (WFXU)
- West Palm Beach:
  - WTVX 34.1 (UPN (primary) / The CW (secondary)) (West Palm CW 34)
  - WTCN-CD 43.1 (The WB (primary) / MyNetworkTV (secondary) (WTCN-TV My 15)
Georgia:
- Atlanta:
  - WATL 36.1 (MyNetworkTV) (The ATL)
  - WPCH-TV 17.1 (The WB) (Peachtree TV: Atlanta's WB)
  - WUPA 69.1 (CBS (primary) / UPN (secondary)) (CBS Atlanta)
  - WUPA 69.2 (The CW) (Atlanta's CW 69.2)
Illinois
- Chicago:
  - WCIU-TV 26.1 (Kids' WB) (The U)
  - WGN-TV 9.1 (The WB (primary) / The CW (secondary)) (WGN 9)
  - WBBM-TV 2.2 (UPN) (UPN Chicago)
  - WPWR-TV 50.1 (MyNetworkTV) (Fox 35 Plus)
Kentucky
- Louisville:
  - WBKI 58.1 (ATSC 3.0 TV Station) / WAVE (ATSC 1.0 Simulcast) (The WB (primary) / The CW (secondary)) (WBKI WB)
  - WBKI 58.3 (ATSC 3.0 TV Station) / WDRB (ATSC 1.0 Simulcast) (UPN (primary) / MyNetworkTV (secondary) (UPN 58.3)
Louisiana
- New Orleans:
  - WNOL-TV 38.1 (The WB) (NOLA WB38)
  - WGNO 26.1 (ABC (primary) / The CW (secondary)) (WGNO)
  - WUPL 54.1 (UPN (primary) / MyNetworkTV (secondary)) (WUPL 54)
Massachusetts
- Boston:
  - WLVI 56.1 (The WB) (WB 56)
  - WHDH 7.1 (The CW) (CW 7)
  - WSBK-TV 38.1 (MyNetworkTV) (My38)
  - WBZ-TV 4.2 (UPN) (WBZ)
- Springfield:
  - WWLP / WFXQ-CD 22.2 (The WB (primary) / The CW (secondary)) (The WB Springfield)
  - WGGB-TV 40.1 (ABC (primary) / UPN (secondary)) (ABC 40)
  - WGGB-TV 40.2 (Fox (primary) / MyNetworkTV (secondary) (Fox 6)
Michigan
- Detroit:
  - WDWB 20.1 (The WB) (WB 20)
  - WADL 38.1 (MyNetworkTV) (WADL My38 Detroit)
  - WKBD-TV 50.1 (The CW) (CW 50)
  - WWJ-TV 62.2 (UPN) (UPN Detroit)
- Kalamazoo (Grand Rapids):
  - WZPX-TV 43.1 (ION Television (primary) / The WB (secondary))
  - WOTV 41.2 (UPN) (UPN West Michigan)
  - WWMT 3.2 (The CW) (CW 7)
  - WXSP-CD 15.1 (MyNetworkTV) (WXSP The X)
Missouri:
- Kansas City:
  - KCWE 29.1 (The CW) (KCWE: Kansas City)
  - KSMO-TV 62.1 (The WB (primary) / MyNetworkTV (secondary)) (KSMO-TV)
  - KMCI-TV 38.1 (UPN) (UPN Kansas City)
Nevada
- Las Vegas:
  - KVCW 33.1 (ATSC 3.0 TV Station) / KTNV-TV (ATSC 1.0 Simulcast) (The CW (primary) / UPN (secondary)) (The CW Las Vegas)
  - KVCW 33.2 (ATSC 3.0 TV Station) / KSNV (ATSC 1.0 Simulcast) (The WB (primary) / MyNetworkTV (secondary)) (MyLVTV)
- Reno:
  - KOLO-TV 8.3 (The WB Plus (primary) / The CW (secondary)) (Reno's WB)
  - KNSN-TV 21.2 (Sports programming / UPN / MyNetworkTV) (Nevada Sports Net)
New York
- Binghamton:
  - WBNG-TV 12.2 (The WB Plus (primary) / The CW (secondary)) (Binghamton WB)
  - WICZ-TV 40.2 (UPN (primary) / MyNetworkTV (secondary)) (UPN 8)
- Buffalo:
  - WNLO 23.1 (UPN) (UPN 23)
  - WIVB-TV 4.2 (The CW) (CW 4)
  - WNYO-TV 49.1 (The WB (primary) / MyNetworkTV (secondary)) (MyTV Buffalo)
- New York City:
  - WPIX 11.1 (The WB (primary) / The CW (secondary)) (PIX 11)
  - WLNY-TV 55.1 (UPN) (UPN 55)
  - WWOR-TV 9.1 (MyNetworkTV) (My9)
- Schenectady (Albany):
  - WCWN 45.1 (ATSC 3.0 TV Station) / WTEN (ATSC 1.0 Simulcast) (The WB) (WB 45)
  - WXXA-TV 23.2 (The CW) (Capital Region's CW)
  - WNYA 51.1 (UPN (primary) / MyNetworkTV (secondary)) (UPN Capital Region)
North Carolina
- Asheville (Greenville, SC):
  - WYCW 62.1 (The CW (primary) / UPN (secondary)) (CW 62)
  - WLOS-TV 13.2 (The WB (primary) / MyNetworkTV (secondary)) (My 40)
- Charlotte:
  - WMYT-TV 55.1 (The WB (primary) / MyNetworkTV (secondary)) (Charlotte WB)
  - WCCB 18.1 (The CW) (WCCB Charlotte)
  - WJZY 46.1 (Fox (primary) / UPN (secondary)) (Fox Charlotte)
- Greenville:
  - WNCT-TV 9.2 (The CW) (Eastern North Carolina CW)
  - WITN-TV 7.2 (The WB) (Eastern North Carolina's WB)
  - WCTI-TV 12.3 (UPN) (UPN 48)
  - WEPX-TV 38.1 (ION Television (primary) / MyNetworkTV (secondary))
- Jacksonville:
  - WPXU-TV 35.1 (ION Television (primary) / MyNetworkTV (secondary)) (satellite of WEPX-TV)
- Lexington (Greensboro):
  - WCWG 20.1 (The CW) (Triad CW)
  - WMYV 48.1 (UPN (primary) / MyNetworkTV (secondary)) (My48)
  - WGHP 8.2 (Antenna TV (primary) / The WB (secondary))
- Raleigh:
  - WLFL 22.1 (The CW) (CW 22)
  - WNCN 17.2 (The WB) (WB 17)
  - WNCN 17.5 (Rewind TV)
  - WRDC 28.1 (UPN (primary) / MyNetworkTV (secondary)) (MyRDC)
Ohio
- Lorain (Cleveland):
  - WUAB 43.1 (UPN (primary) / MyNetworkTV (secondary)) (Cleveland's 43)
  - WBNX-TV 55.1 (The WB (primary) / The CW (secondary)) (WB 55)
Oklahoma
- Oklahoma City:
  - KAUT-TV 43.1 (The WB) (WB 43 Oklahoma City)
  - KOCB 34.1 (The CW) (CW 34)
  - KSBI 52.1 (UPN (primary) / MyNetworkTV (secondary)) (KSBI Channel 52)
Pennsylvania
- Philadelphia:
  - WPHL-TV 17.1 (The WB (primary) / MyNetworkTV (secondary)) (PHL17)
  - WPSG 57.1 (The CW) (The CW Philly 57)
  - KYW-TV 3.2 (UPN) (UPN Philadelphia)
- Pittsburgh:
  - WPNT 22.1 (The WB (primary) / MyNetworkTV (secondary)) (22 The Point)
  - WPKD-TV 19.1 (The CW) (Pittsburgh CW)
  - KDKA-TV 2.2 (UPN) (UPN Pittsburgh)
Rhode Island
- Providence:
  - WNAC-TV 64.2 (The CW (primary) / UPN (secondary)) (The CW Providence)
  - WPRI-TV 12.2 (The WB (primary) / MyNetworkTV (secondary)) (MyRITV)
Virginia
- Portsmouth (Norfolk):
  - WGNT 27.1 (UPN) (UPN 27)
  - WTVZ-TV 33.1 (The WB (primary) / MyNetworkTV (secondary)) (MyTVZ)
  - WVBT 43.2 (The CW) (The CW Hampton Roads)
- Richmond:
  - WUPV 65.1 / WWBT (ATSC 1.0 Simulcast) (UPN) (UPN Richmond)
  - WWBT 12.1 (NBC (primary) / The WB (secondary)) (12 On Your Side)
  - WRIC-TV 8.2 (The CW) (CW Richmond)
  - WRIC-TV 8.5 (Rewind TV)
  - WRLH-TV 35.2 (Roar (primary) / MyNetworkTV (secondary)) (MyTV Richmond)
Washington
- Tacoma (Seattle):
  - KUNS-TV 51.1 (The CW) (arc Seattle)
  - KZJO 22.1 (The WB) (Fox 13+)
  - KSTW 11.1 (UPN)
  - KONG 16.1 (MyNetworkTV)

Some stations will add the rest.

The WB (as a revived broadcast network) will be owned by the Warner Bros. Television Group division of Warner Bros. Discovery and Nexstar Media Group, and UPN (as a revived network) will be owned by the CBS Entertainment Group division of Paramount Skydance Corporation.

The CW will still be owned by Warner Bros. Discovery, Paramount Skydance, and Nexstar Media Group, and MyNetworkTV will still be owned by the Fox Television Stations division of Fox Corporation.

Through reviving The WB (with The CW's 2024 Rebrand and Graphics) and UPN (with Paramount Network's 2018 Rebrand and Graphics), but keeping The CW (by bringing back it's previous logo) and Fox's MyNetworkTV, financial and creative investments can focus on niche market segments, tapping into the nostalgia of past audiences and the curiosity of new ones. This restructuring could enhance viewer engagement and loyalty, driving both viewer ratings and advertising revenue streams.

The time is ripe for Paramount Skydance, Warner Bros. Discovery, and Nexstar Media Group to consider the historical significance and future potential of reviving The WB and UPN. By doing so, these media giants can show a commitment to diverse programming and community engagement, fostering stronger connections with viewers of all ages.

We urge all stakeholders and decision-makers to reflect on this opportunity to honor the legacy of The WB and UPN while crafting a balanced, engaging television future. Please join me in signing this petition to advocate for the return of The WB and UPN, and let’s make television history together!

To take further action, please email and tell them directly that we demand to know the progress made toward this commitment.

Chairman and Chief Executive Officer of Paramount Skydance - David Ellison, ✉️ dellison@skydance.com, or david.ellison@gmail.com, David_Ellison@paramount.com
President of Paramount Skydance - Jeff Shell, ✉️ JShell@nbcuni.com, jeff.shell@gmail.com, or Jeff_Shell@paramount.com
President and Chief Executive Officer of Warner Bros. Discovery - David Zaslav, ✉️ david_zaslav@discovery.com or david.zaslav@wbd.com
Founder, Chairman, and Chief Executive Officer of Nexstar Media Group - Perry A. Sook, ✉️ psook@nexstar.tv
Chairman of Paramount Skydance TV Media - George Cheeks, ✉️ George.Cheeks@paramount.com or george.cheeks@gmail.com
Chairwoman and Chief Executive Officer of Warner Bros. Television Group - Channing Dungey, ✉️ channing.dungey@wbd.com

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❤️Thank you for your support of The WB and UPN!❤️

Marcellous ShawPetition StarterVideos, Pictures, Tweeting, Internet, Education

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