Coles are starting a new promotional campaign to entice young children to enjoy the shopping experience.

The only problem is the enticement is more plastic toys - which they do not need.

These toys are cheaply made and easily break.

Coles has finally banned single use bags but they seem to be happy to introduce toys which have a  limited life.

Coles you need to consider other ways for children to enjoy the shopping experience - toys that are made of plastic that are just going to end up in landfill are not the solution.