I came across S.H.A.R.K'S undercover video of horse abuse at the Cheyenne Horse Rodeo. Thousands of participants come to watch and jeer on horses, cattle and young live stock to perform entertainment at the price of their own pain. It should be especially known that bucking horses are often subject to abuse because they do not jump high enough to give the rider points, or they are not wild enough and run around rather than buck. Currently, Coca Cola sponsors this event and Corporate Thugs, Bank of The West, Dodge and Fiat as well. I would like this effort to initially veer drinkers of this product to opt for something else in return. I would like to see Coca Cola's sponsorship of this even terminated. Please contact them and request they pull out of this event.