The once hit reality tv show, “Big Brother”, broke its social contract with its viewers and understanding with contestant Rachel Reilly. By introducing a “twist” in the game which changed the nature of the game that is being viewed and played. They promised a product to its viewers which they changed in an unfair manner. By not giving the same opportunity for safety as other contestants received. This is false and deceptive advertising to their viewers and they no longer deserve to be on the air. Although the cratering in ratings may take care of that for them.