Bring Back "MTV Clubland" to Rejuvenate Mainstream EDM Music

The Issue

For many of us, "MTV Clubland" was not just an hour-long show that aired during the early morning hours; it was a gateway to vibrant and groundbreaking EDM music and a pathway for successful EDM artists to grace the mainstream music industry. It provided a platform for talent that might otherwise have remained hidden, and it was a springboard for unique music that pushed boundaries and challenged norms. As such, the discontinuation of the show has left a gaping hole in the music world.

In 2019, electronic dance music accounted for an estimated 7.3% of the global music market, increasing from 7.1% in 2018. (Source: International Music Summit Business Report 2020) These statistics demonstrate that EDM's influence is undeniably significant and the demand for the genre is on a constant rise. And it goes without saying that "MTV Clubland" greatly contributed to this rise.

The cancellation of "MTV Clubland" has resulted in not just a significant loss of excellent artistry but also a major step back in showcasing the EDM genre to mainstream audiences. I insist that MTV make a decision profoundly about reviving "MTV Clubland", so that more people can have the chance to discover and appreciate EDM music.

Sign this petition if you share the sentiment, to bring back this vital show that made EDM more accessible and mainstream, and support the booming electronic music industry. Let's bring back the place where our favorite EDM artists found their start and where our love for the genre was born. Let's bring back "MTV Clubland".

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The Issue

For many of us, "MTV Clubland" was not just an hour-long show that aired during the early morning hours; it was a gateway to vibrant and groundbreaking EDM music and a pathway for successful EDM artists to grace the mainstream music industry. It provided a platform for talent that might otherwise have remained hidden, and it was a springboard for unique music that pushed boundaries and challenged norms. As such, the discontinuation of the show has left a gaping hole in the music world.

In 2019, electronic dance music accounted for an estimated 7.3% of the global music market, increasing from 7.1% in 2018. (Source: International Music Summit Business Report 2020) These statistics demonstrate that EDM's influence is undeniably significant and the demand for the genre is on a constant rise. And it goes without saying that "MTV Clubland" greatly contributed to this rise.

The cancellation of "MTV Clubland" has resulted in not just a significant loss of excellent artistry but also a major step back in showcasing the EDM genre to mainstream audiences. I insist that MTV make a decision profoundly about reviving "MTV Clubland", so that more people can have the chance to discover and appreciate EDM music.

Sign this petition if you share the sentiment, to bring back this vital show that made EDM more accessible and mainstream, and support the booming electronic music industry. Let's bring back the place where our favorite EDM artists found their start and where our love for the genre was born. Let's bring back "MTV Clubland".

The Decision Makers

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