Summary:

Players have noticed a pattern that Jam City (JC) reduces ads for energy for players who make real money purchases or redeem Google play points for in-game products in Harry Potter: Hogwarts Mystery, while players who don't make any purchases get 10 energy ads every 10 hours consistently. Testimonies suggest this also seems to affect gems ads, making it near impossible to save up gems. It doesn't make sense for players to get punished for supporting the company, and just deters new players from wanting to make purchases.

Proof of issue:

https://www.reddit.com/r/HPHogwartsMystery/comments/1gnj7ze/three_energy_ads_down_to_one/​

https://www.reddit.com/r/HPHogwartsMystery/comments/r5jxwy/spending_real_money_ads_gone_forever/?share_id=5lBSthKl8g_Xpv8K7tvM0&utm_content=1&utm_medium=android_app&utm_name=androidcss&utm_source=share&utm_term=1​

https://www.reddit.com/r/HPHogwartsMystery/comments/1dtzxgw/the_no_ads_after_a_purchase_a_very_quick/?share_id=_nTOr6nCpVPdjyS0Z-Ux5&utm_content=1&utm_medium=android_app&utm_name=androidcss&utm_source=share&utm_term=1​

https://www.reddit.com/r/HPHogwartsMystery/comments/1f45zqo/no_shame_ive_spent_more_than_200_on_this_game/?share_id=JBx9IV-Mr42dRUo1XtfmB&utm_content=1&utm_medium=android_app&utm_name=androidcss&utm_source=share&utm_term=1​

https://www.reddit.com/r/HPHogwartsMystery/comments/172m3j7/energy_ads/

What's in it for you, the player/customer?

Increased encouragement to play the game due to better progress in the story and tasks, increased motivation to make purchases every now and then rather than avoiding making any purchases at all due to this problem, as well as higher sense of trust and reliability in the company, JC.

What's in it for JC?

Since most players have identified this pattern, with many new players joining the reddit before they make any purchases and likely finding this out, this discourages new players to make in-game purchases at all in the game. As for those who have made purchases, it impacts the trust in your company and game, discouraging them from making future purchases in other games from JC or downloading more JC games in the first place, as well as decreasing interest and commitment in the game due to heavily reduced progress as a result of lack of energy (especially when compared to other players), plus you get to profit from more ads watched.

Conclusion:

JC, you will likely see an increase in real money purchases, rather than a decrease, if players knew that you wouldn't reduce the amount of ads and impact their progress rates as a result of making any purchases, as well as increasing the money you make from watching the ads themselves. We would appreciate your action on this matter to ensure fair play and increase the benefits for both parties.