Petition Text Translation: "A US apparel company carefully brainwashes its next generation of customers and doesn't even stop at children. Who cares if they wipe out countless living beings in the process.
#UANext is the hashtag used for this purpose, which is intended to appeal to the "next generation of sports hunters". The image of every child posing with an animal they kill is shared on social media by UA Hunt.

Under Armor's marketing aims to capitalize on a human yearning for nature, adventure, friendship, outdoor childhood memories with a parent, etc. Apart from that fact, killing an animal is always the highlight. UA uses this longing consciously to make more money and to anchor future customers emotionally with the company."

Please Sign:
https://www.change.org/p/under-armour-wirbt-f%C3%BCr-die-troph%C3%A4enjagd

For more info - A few Under Armour Hunt posts urging children towards trophy hunting:
https://www.facebook.com/UAHunt/photos/1573049756113207
https://www.facebook.com/UAHunt/photos/a.137372849680912/1133569006727953
https://www.facebook.com/UAHunt/photos/2940141262737376
https://www.facebook.com/UAHunt/photos/2722278157857022https://www.facebook.com/UAHunt

PS: These are not German advertisements but US in Germany