Just a tip of the iceberg that is "bad stuff" makes the news, the more people know, the more they turn away from #HorseRacing:

"Now someone finds out you're a horse trainer and the first question they ask is about fatalities. There's a very negative cloud over the horse racing industry and a large part of that comes from media coverage. I'm not saying that's right or wrong, but that's the way it is. The bad stuff makes the news." 

Brad Cox, TB Horse Racing Trainer in Blood Horse:  https://www.bloodhorse.com/horse-racing/articles/274046/bh-survey-industry-panel-discusses-marketing?fbclid=IwAR2Q540aMK1hhSvYnoOQXhZxcissYmehtsCTm7GbnxT_PKFzLov5MKuFTLk

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