Every day, thousands of BBQ and outdoor-cooking enthusiasts depend on their BIC lighters to ignite the fires of culinary greatness.

The most serious among us depend on not just any BIC lighter ... for us, only a Smoke Freaks #LuckyLighter will do. These #LuckyLighters are an annual tradition, and they are the literal spark behind hundreds of professional-level Kansas City BBQ Society teams pouring their very souls into their cooks on the competition trail.

BIC has informed us, via our lighter vendor, that they are prioritizing custom lighter orders for Marijuana Dispensaries, which they consider "more urgent" than #BBQFamily when it comes to lighters.

We want BIC to know that the #LuckyLighterLeague needs our #LuckyLighters yesterday. Not on 4/21. Not whenever they get around to it.

Stoners don't need #LuckyLighters; they already have plenty of lighters.

#SaveTheLuckyLighter