Hello Play Unlimited supporters & activists, Thanks for supporting our petition aiming to end gendered marketing of toys. This week BigW advertised a catalogue called 'Total Toy Domination'. We think it's more suggestive of 'Total Gender Domination' as it labels pink page after pink page of toys as being 'girls toys' (14 to be exact) and blue page after blue page (22 pages) as being 'boys toys'. This catalogue is a great example of the kind of marketing Play Unlimited would like to eliminate in favour of more inclusive advertising which allows kids and consumers decide what's appropriate. Why not help us gain some support by passing on this petition to friends or family including the links below which illustrate the issue so well. You could also post something on BigW's Facebook page telling them what you think about their catalogue using gender labels to market toys to your kids... https://www.facebook.com/BIGWaustralia 'Girl's toys' http://bit.ly/1pwPSd9 'Boys toys' http://bit.ly/UDL78m Thanks for your ongoing support! Thea Hughes & Julie Huberman Founders, Play Unlimited.