Let BigW know 'Boy's Toys' & 'Girl's Toys' signs are so last century and should be removed from their stores. Dividing toys by gender limits children. Please help Perth mum Jenna Cole raise awareness of this issue by adding your voice to her petition. More and more retailers are changing the way they advertise toys, but retailers like BigW still divide toys according to old fashioned gender stereotypes. Let them know this practice is not what we want for our children in 2015. Thea & Julie Co-Founders, Play Unlimited