Times of Israel: When Genocide is Permissible

This article was posted briefly on the Times of Israel website before being taken down. It's been republished in several formats. The author is advocating genocide as a means for resolving the 'Gaza Problem.' http://www.itv.com/news/update/2014-08-01/times-of-israel-publishes-when-genocide-is-permissible/ Here's a link to a republished version of the original article: https://archive.today/RPf3M#selection-1087.420-1095.38 How can anyone say this isn't genocide when they're trying to make a public case for it?