It's way past time to replace the term "schizophrenia"- countries that have done so (Japan, South Korea, etc.) have reported positive benefits (from persons with the new diagnosis, family members and clinicians). Thank you Georgia for drawing my attention to this new article.

Asian Journal of Psychiatry
Volume 55, January 2021, 102528
Mental health literacy and familiarity with the term schizophrenia in a community health care setting in North India
ChaitanyaReddyYogender KumarMalikManpreetSinghAmitJindalShantanuShuklaShubh MohanSingh
Abstract
Introduction
Mental health literacy (MHL) is an important mediator of mental health in the community. Recognition of schizophrenia by the presentation of a case vignette is often used to assess MHL. Various studies assessing MHL around the world have shown that the recognition of schizophrenia is low. This study was designed to use the case vignette method to assess the MHL in a sample of respondents in North India.
Methodology
We translated a well-known case vignette of schizophrenia from english into hindi. A cross-sectional study design was followed. This case vignette was presented in the written format to 200 respondents in rural Punjab and Haryana. The case vignette was followed by questions regarding the identification and nature of the problem, what could be done about it and the familiarity of the respondent to the term ‘schizophrenia’. The results were analysed through open coding.
Results
Around 22% of the responses identified mental illness. The recognition of schizophrenia by name was only in one response. Most people attributed the condition of the protagonist in the case vignette to be due to stressful life situations. The respondents used the terms ‘depression’ and ‘tension’ as descriptors of mental illness. The correction of situations leading to stress and counselling by a psychiatrist was considered by most respondents to be useful. The familiarity with schizophrenia was 18%.
Conclusions
MHL in our sample was low. Measures for improving the MHL in the community are needed. There may be a case for easier nomenclature with regards to MHL.