ALL SKIN COLOURS ARE BEAUTIFUL

Who is impacted?

Every day thousands of advertisements for fairness creams and special lighting prey on our minds. The idea that some skin tones are better than others is a harmful colonial mindset. The hurtful neighbour and relative will always be commenting on the colour of someone’s skin. These comments have no age bar as they often start from the day a child is born. Fairness creams containing steroids damage the skin. The hurtful taunts damage the mental health of those it is directed towards. THIS STOPS NOW. Members of IADVL and the youth wing IADVL YUVA, a society of registered and qualified dermatologists receive requests on a daily basis to lighten the skin tone of babies as young as one year old. This skin health day, April 6, 2024, we invite you to take the pledge to stop commenting on people’s skin tones and to stop adding it to matrimonial profiles. 

What can you do?

Sign the “ALL SKIN COLOURS ARE BEAUTIFUL” pledge today and abide by it. Then ask five more friends and family members to join us. Let us reach 1 million people standing against colourism. This pledge is available in multiple regional languages. 

Click to download the pledge in regional languages

If you know individuals who would like to sign this pledge and do not have email addresses, do collect their signatures  or reccord a reel and send it on iadvlyuvacell@gmail.com. Use #allskincoloursarebeautiful

 

THE PLEDGE

ALL SKIN COLOURS ARE BEAUTIFUL

 "I am a beautiful person. I am surrounded by beautiful people of various skin tones and colours. I pledge to celebrate healthy skin in all its shades understanding that doing so celebrates diversity 

1. I will avoid using problematic terms for skin tone like “ fair, dusky, wheatish and dark” while referring to and talking to people.

2. I denounce the use of discriminatory terms on matrimonial and dating profiles

3. I will point out and educate people that the use of these terms is offensive

4. I will boycott those brands that advertise some skin tones as better than others.

5. I will support those affected by colourism by standing up with them.

By signing this pledge, I affirm that ALL SKIN COLOURS ARE BEAUTIFUL and I commit to actively challenging colorism and building a more inclusive and equitable world with good skin health for all. "

 

Official statement :

 

 

By

IADVL EC and Yuva cell

Dr Manjunath Shenoy , President 

Dr Bhumesh Kumar , Honarary Secretary General IADVL

Dr Namitha Chathra, Chair person IADVL YUVA cell

Dr Soumya Sachdeva, Convenor IADVL Yuva cell 

Project coordinators : Dr Mihika Noronha, Dr Preeti Pellakuru, Dr Anand Mannu, Dr Rutvi Pandya.

Remember: Any Skin/Hair / Nail and Genital problems Consult an IADVL SKIN SPECIALIST For Healthy Skin, Healthy Body and Healthy Nation