Disney: Stop selling sexist Avengers t-shirts!

The Issue

We live in a modern world where basic equality of the sexes should be assured. However, as long as major corportations like Disney perpetuate the image of women as weak and dependent on men in their marketing, equality is impossible.

These shirts are marketed as 'The Avenger's Tee for Women' and 'The Iron Man Tee for Boys'.

These shirts reflect the antiquated, sexist gender roles that Disney has worked so hard to move away from in the past few years. Disney long has been condemned for having storylines dominated by passive princesses and active male heroes.

In recent years though, the company has made an attempt to change that. We have finally seen Disney princesses who don't fit the stereotype, who are strong and outspoken. We have also seen non-princesses, from pirates to moms, who are able to stand and fight for themselves. Anyone who has seen the Avengers knows that there is a character missing from both these t-shirts: the Black Widow, a hero in herself. 

I love Disney movies, from Pirates of the Carribean to Pixar. What I don't love is seeing the same old assumptions and gender roles being taught to a new generation. The 'Be a Hero' t-shirt is made exlusively for boys, with no girls or even unisex version available. How could a company that markets itself to children possibly find these shirts acceptable to go on sale?

Please sign this petition, and tell Disney that this merchandise should be taken off the market.

From the Disney Store website:

http://www.disneystore.com/the-avengers-tee-for-women-by-mighty-fine/mp/1332428/1000228/

http://www.disneystore.com/iron-man-tee-for-boys-by-mighty-fine/mp/1327467/1000228/#longDesc

avatar of the starter
Powered By GirlPetition Starter
Confirmed victory
This petition made change with 246 supporters!

The Issue

We live in a modern world where basic equality of the sexes should be assured. However, as long as major corportations like Disney perpetuate the image of women as weak and dependent on men in their marketing, equality is impossible.

These shirts are marketed as 'The Avenger's Tee for Women' and 'The Iron Man Tee for Boys'.

These shirts reflect the antiquated, sexist gender roles that Disney has worked so hard to move away from in the past few years. Disney long has been condemned for having storylines dominated by passive princesses and active male heroes.

In recent years though, the company has made an attempt to change that. We have finally seen Disney princesses who don't fit the stereotype, who are strong and outspoken. We have also seen non-princesses, from pirates to moms, who are able to stand and fight for themselves. Anyone who has seen the Avengers knows that there is a character missing from both these t-shirts: the Black Widow, a hero in herself. 

I love Disney movies, from Pirates of the Carribean to Pixar. What I don't love is seeing the same old assumptions and gender roles being taught to a new generation. The 'Be a Hero' t-shirt is made exlusively for boys, with no girls or even unisex version available. How could a company that markets itself to children possibly find these shirts acceptable to go on sale?

Please sign this petition, and tell Disney that this merchandise should be taken off the market.

From the Disney Store website:

http://www.disneystore.com/the-avengers-tee-for-women-by-mighty-fine/mp/1332428/1000228/

http://www.disneystore.com/iron-man-tee-for-boys-by-mighty-fine/mp/1327467/1000228/#longDesc

avatar of the starter
Powered By GirlPetition Starter

The Decision Makers

Bob Iger
Bob Iger
Chief Executive Officer, The Walt Disney Company
Robert Chapek
Robert Chapek
President of Disney Consumer Products

Petition Updates

Share this petition

Petition created on 12 April 2013