The murals convey a message of: Acknowledgement. Hope. Compassion.  During an international health crisis, some of the psychological impacts are elevated anxiety as peoples circumstances drastically change. We realize this and want to acknowledge the difficulty of quarantine and uncertain times. It is clear as quarantine measures are relaxing for the summer that behavior towards one another are also  changing, and the aim is to draw attention to the reality of our most vulnerable people – our rough sleepers, hoping  to inspire reflection on the individual experience of rough sleepers, as well as offer a message of motivation, strength, and recovery for the thousands of people who walk this bridge every day.

Where do homeless go where the message is ‘Stay at Home’?

As NHS banners are seen everywhere – this is our version, by being empathetic towards one another we help and thank the NHS, and every person involved in making someone’s load a little less heavy.

Last week on Twitter a resident  posted a survey asking who is for and against the Art work at the bridge 87 percent of the participants supported the initiative and congratulated all of the volunteers involved on their hard work. A great number of the funds we have raised were also from locals to purchase art supplies to complete the bridge. 

We understand that art is subjective, however the majority of the population in West Hampstead applauded as well as financially supported the endeavor.

Finally the mural is not advertising. The lettering on the mural represents a response to the climate of anxiety, defeat, and desperation that London is experiencing during these uncertain times, it is a vital reminder to maintain an attitude of empathy and kindness towards our neighbors – the rough sleepers, who are growing in number throughout the world as a result of unemployment. The mural bears no resemblance to our logo which is a ray of light in the shape of a circle,