Bye Zoo - thanks to you!
Sep 18, 2015 — After a four month campaign calling on Coles and Woolworths to #binzoomag Zoo Weekly’s publisher Bauer Media has announced it will cease publication of the sexploitation ‘lads mag.’
This result far exceeds what he hoped to achieve with this petition and it happened because of your support.
Our petition highlighted the way the lads’ mag - unrestricted and accessible by minors - promoted coercion, violence, sexism, misogyny and male entitlement.
In a video for the Guardian, Laura argued that the well being of girls should come before profits. Major retailers can’t claim to care about corporate ethics while selling this magazine.
A young Coles employee named Shannen signed the petition. Fortified by the knowledge that thousands of people were behind her, she lodged an official complaint with her union, Coles management and the SDA.
The result? Coles announced it would be discontinuing Zoo Weekly.
“Other young women in my workforce will no longer have to put up with selling a magazine that promotes rape culture,” said Shannen after the decision.
We continued to call on Woolworths to follow Coles' lead and pull the mag from shelves, but the retail giant dug in its heels and continued selling the mag.
With the petition reaching over 39,000 signatures and gaining international media attention Bauer Media announced the closure of Zoo Weekly. The print edition, the website, the social media accounts - it will all be gone.
Media reports have pointed to Coles decision to bin the mag as sealing Zoo Weekly’s fate and the final nail in the coffin for the magazine, which had experienced lagging sales for some time.
We’re disappointed that Woolworths failed to act with the integrity it claims to have. But we are thrilled that in four weeks time, our major retailers will no longer be supplying porn to an all-ages audience.
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