Petition update


The @UglyFruitAndVeg Campaign

Mar 10, 2016 — On March 5, Whole Foods announced that it will start selling “ugly” produce! Starting in April, they will partner with the company Imperfect Produce in a pilot program to display less attractive -- but still healthy -- fruits and vegetables in the store's produce department. The change will help pave the path to reduce food waste and give customers a new, low-cost option when food shopping.

This truly could not have happened without your support! Last fall, we spoke with Whole Foods executives after your signatures -- more than 100,000 -- brought our campaign to national attention. During those discussions, we introduced them to our friends at Imperfect Produce, and made a compelling pitch for the importance of fighting food waste. Now, we have the proof that our combined efforts have paid off.

Huge thanks to every single one of you for making this change happen. We're looking forward to your continued support as we continue to fight food waste -- next up, Walmart!

- Jordan and Stefanie

Keep fighting for people power!

Politicians and rich CEOs shouldn't make all the decisions. Today we ask you to help keep free and independent. Our job as a public benefit company is to help petitions like this one fight back and get heard. If everyone who saw this chipped in monthly we'd secure's future today. Help us hold the powerful to account. Can you spare a minute to become a member today?

I'll power Change with $5 monthlyPayment method


Please enter a comment.

We were unable to post your comment. Please try again.