Stop Weight Watchers from Targeting Teens

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Mindy Grossman, Weight Watchers CEO: 

We insist that you stop targeting teens with your campaign to offer teens free memberships to your dieting program. In this article by MONEY.CNN it states that “Weight Watchers expects the recruitment tactic could make young customers loyal for years.” 

http://money.cnn.com/2018/02/07/news/companies/weight-watchers-free-memberships/index.html

Weight Watchers needs to stay away from our teens! This marketing move is predatory. 

Many Americans have a story like mine:

I was nine when I was sent to Weight Watchers and it triggered a decades-long eating disorder. I saved myself. I educated myself about the Health at Every Size philosophy. Adherents don’t want your money. They want you to love yourself. The more we love ourselves, the more we are capable of loving others. The more we love others, the more peaceful our lives are. This is not pie-in-the-sky thinking. This is factual, critical thinking.

We are ready to fight the greedy diet industry profiteers so they can never destroy another teen’s life.

End your free teen memberships now.

 



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