Dear Readers,

Thank you for all your comments and all your support. Your comments are appreciated. I ask you to take a few minutes to read this update. It includes some paragraphs taken from Sephora's website about their mission, a pledge Sephora signed with “Open to All” a non profit campaign, and some of Huda Kattan’s posts.

How does what she says align with Sephora's mission? 

Why Sephora is still ignoring this?

The next step is to address Sephora to abide by their mission statement and their pledge.

From the Sephora’s website:

Sephora believes in championing all beauty, living with courage, and standing together to celebrate our differences. Our Diversity Equity & Inclusion journey aims to build a beauty community where all are welcomed and included.

In line with our ambition to offer an inclusive shopping experience for all, in store or online, we strive to provide a product assortment reflecting our diverse client needs and a shopping environment that is accessible and welcoming to all.

We believe that beauty thrives in diversity and the celebration of our differences. Even if we stumble, we will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included.

We strive to create a culture of inclusion and belonging where all consumers feel welcomed and treated with respect. 

Sephora signed as a participant in “Open to All”. Here is what they stand for:

Open to All® is the nationwide public engagement campaign to build awareness and understanding about the importance of our nation’s nondiscrimination laws—and to defend the bedrock principle that when businesses open their doors to the public, they should be Open to All®.

Huda Kattan's posts:

·      To and Israeli customer: “don’t want blood money”

·      Called the Israeli PM “Racist” and said he “basically justifying murdering them”, in her own words “The Palestinian children.”

·      She used clips from July and adding a misleading caption. Specifically, lying about the posts’ content to spread her agenda.

·      She said “THIS IS FAKE” on all posts that said she stands with Israel. And she added “FREE PALESTINE”.

·      She posted a video that states, "Israel is one of the most racist countries in the world.", "Israel works hard to play the victim, it's actually a racist.", "Racism is the core of Israel's identity.", "Israel is a Jewish supremacist state, that's been trying to finish the job for decades.", "It's obvious their goal is genocide."

·      She accused Israel of lying.

·      She called for accountability against President Biden accusing him of lying and suffering no consequences.

·      She posts “Free Palestine” rallies, some of them use the chant “From the river to the sea” etc., which is an activist call to terminate the State of Israel.

And much more.

Now it is time to act!

Call, email, contact Sephora – in all levels.

Contact - Open to all - on their website.

Stop shopping at Sephora till Huda Beauty’s products are removed.

Keep sharing!

Thank you