When emailing media and production contacts regarding a Change.org petition, it is best to send a concise, personalized pitch with the full press release pasted in the body of the email. Avoid attachments.
Here is an email example to use as a template. Remember to personalize each email to the recipient where possible (e.g., mention an article they wrote or show they worked on).
Subject: NEWS PITCH: Over [Number] Signatures Urge 9 Story & CBC to Renew 'Lu & The Bally Bunch' and 'Let's Go, Bananas!'
To: jennifer.ansley@9story.com, tanya.koivusalo@cbc.ca, distribution@9story.com, infotoronto@brownbagfilms.com, david.zaslav@wbd.com, dana.strong@sky.co.uk,
Hi [Name of Recipient or "Team"],
I hope this email finds you well.
I am writing to you today regarding a passionate grassroots campaign that has quickly gained momentum among fans of the beloved children's shows Lu & The Bally Bunch and Let's Go, Bananas!. A community-led [Change.org petition]([Insert petition URL here]) is urging 9 Story Media Group, Brown Bag Films, and CBC to renew both series for a second season.
The petition has already gathered [Insert Number] signatures in just [Insert time frame, e.g., one week], highlighting the significant emotional connection audiences and families have with the shows. Fans praise the unique storytelling and positive impact these shows have on young viewers, and the community is eager to see these narratives continue.
Given your role at [Company Name, e.g., 9 Story Media Group], I thought this story, which demonstrates strong audience demand, would be of interest to you and relevant to your work on content strategy and distribution.
I would be happy to provide additional details, fan testimonials, or arrange an interview with the petition organizer.
The full press release is included below for your convenience.
Best regards,
[Your Name]
[Your Title/Role, e.g., Petition Organizer/Fan Advocate]
[Your Phone Number]
[Link to the Change.org petition: Insert full URL]
FOR IMMEDIATE RELEASE
URGENT FAN CAMPAIGN: COMMUNITY PETITION WITH [NUMBER] SIGNATURES URGES 9 STORY MEDIA GROUP AND CBC TO RENEW 'LU & THE BALLY BUNCH' AND 'LET'S GO, BANANAS!' FOR SEASON 2
[CITY, State/Province] – [Current Date] – A dedicated fanbase has launched a compelling campaign, including a popular Change.org petition, calling on 9 Story Media Group, its animation studio Brown Bag Films, and the CBC to greenlight second seasons for the highly cherished animated preschool series Lu & The Bally Bunch and Let's Go, Bananas!
The petition, titled "Urge 9 Story Media Group to renew beloved children's shows by renewing Lu & The Bally Bunch and Let's Go, Bananas! for season 2," has quickly surpassed [Insert milestone, e.g., 5,000] signatures, demonstrating a clear and vocal audience demand for more content. The initiative highlights the significant positive impact the shows' inclusive characters and engaging storylines have had on children and families worldwide.
Lu & The Bally Bunch has been praised for its charming visuals and gentle lessons, while Let's Go, Bananas! has resonated with its humorous and relatable family dynamics.
"The response to this petition has been phenomenal, proving how much these stories matter to families," said [Quote from you or a key supporter]. "[Add a powerful, brief personal anecdote or a quote from a fan, e.g., My child has developed a greater appreciation for teamwork because of Lu and her friends. We desperately need more content like this on air.]"
The goal of the petition is to show decision-makers the tangible audience support and encourage the production teams to reconsider or confirm renewal plans for both series.
About the Petition:
The petition can be viewed and signed on [Change.org]([Insert petition URL here]). Supporters are encouraged to share the campaign on social media using the hashtag #RenewLuAndTheBallyBunch #RenewLetsGoBananas and #9StoryMedia.
Media Contact:
[Your Name]
[Your Email Address]
[Your Phone Number]
[Link to petition]