Tyson Foods has a new chief marketing officer, tasked with promoting the company’s cruel products. TAKE ACTION TODAY: Tell CMO Noelle O’Mara that cruelty won’t fly (use our sample email below)!

More than a quarter million of you have signed our petition since our gut-wrenching investigation exposed egregious abuse and the devastating effects of rapid growth of birds in Tyson’s supply chain. In response, the poultry giant has taken some promising steps, including announcing its own upcoming plant-based meat, with CEO Noel White recently stating, "I think it certainly has the capability of being a $1 billion business for us."

Yet Tyson has still failed to address a major source of suffering in the hundreds of millions of birds it breeds every year: These birds have been genetically manipulated to grow so unnaturally large, so quickly that they can suffer heart attacks and their fragile legs often collapse under their own morbidly obese bodies -- all before they’re even 2 months old!

We need your help to make sure Tyson’s top marketer knows that consumers are flocking from cruelty! Send a quick email to Noelle O’Mara (noelle.omara@tyson.com) using our sample below or your own polite message TODAY!

SAMPLE EMAIL:

Dear Ms. O’Mara,

I am writing as a concerned consumer to urge you to end the worst abuses of birds in your supply chain--and shift to compassionate plant protein. A recent Compassion Over Killing investigation exposed horrific suffering due to Tyson’s breeding of birds to grow so unnaturally large, so quickly that their fragile legs often collapse under their own morbidly obese bodies. Please use your leadership role to end crippling rapid growth--and push the company toward kinder plant protein. Thank you.

Sincerely,
(YOUR NAME)