Content creators on Tumblr rely on the viral media phenomenon to reach and grow their audiences. Independent artists and small businesses use this social media platform to promote their work and their livelihoods depend on being able to promote themselves. Best Stuff First weights already popular posts as more important than new content, making it difficult for new and upcoming creators to establish themselves and throttling traffic for established users. This feature is automatically enabled by default without asking user preference. This petition is to make Best Stuff First disabled by default with the option to opt-in.