Select a Single, Permanent, UNIFYING Color for "The Shirt"
Select a Single, Permanent, UNIFYING Color for "The Shirt"
The Issue
Point 1: The Shirt is a great ND tradition that raises money for important student functions. We strongly believe in and support this secondary mission of The Shirt. But it is very much secondary.
Point 2: The primary mission of The Shirt is/should be to support the team on the field of play. In order to do this most effectively, The Shirt needs to be the same color year in and year out. This will teach the fan base over time that there is a single color for ND home games. This will help with crowd atmosphere, it will help intimidate oppponents, and it will unite the fan base behind the team.
Point 3: The myth that changing colors drives sales is just that - a myth. Wins and Losses drive sales more than any color. Yes, changing color may increase sales to some degree, but it's not at all the primary driver. And let's not forget - without the team's success on the field, The Shirt will cease to exist in the long run. This is vital. Without Ws, there is no The Shirt!
Point 4: There are creative ways to make up for any shortfall in funds as a result of keeping a consistent color (and we believe that any such decrease would be minimal). Options include: -Increased distribution -Increased product (sweatshirts, long-sleeve versions, etc) -Negotiate an increased margin with retail partners (especially Follett) -Partnerships with blogs and online communities to market, etc etc etc. If color consistency does drive sales down, there are methods to make up for such a shortfall, and there is a community willing to help.
Point 5: This needs to happen, and the time is now. Please sign the petition and SEND AN EMAIL to: theshirt@nd.edu, letting them know your preference for a single color. Please do not specify the color, as that is an entirely different debate. Let's get unified before we get divided again.
By Signing This Petition you indicate that :
-You want a single color for The Shirt, forever
-You will buy as frequently as you do today, or more frequently, should it happen
Thanks for the help.
-Biscuit
herloyalsons.com
The Issue
Point 1: The Shirt is a great ND tradition that raises money for important student functions. We strongly believe in and support this secondary mission of The Shirt. But it is very much secondary.
Point 2: The primary mission of The Shirt is/should be to support the team on the field of play. In order to do this most effectively, The Shirt needs to be the same color year in and year out. This will teach the fan base over time that there is a single color for ND home games. This will help with crowd atmosphere, it will help intimidate oppponents, and it will unite the fan base behind the team.
Point 3: The myth that changing colors drives sales is just that - a myth. Wins and Losses drive sales more than any color. Yes, changing color may increase sales to some degree, but it's not at all the primary driver. And let's not forget - without the team's success on the field, The Shirt will cease to exist in the long run. This is vital. Without Ws, there is no The Shirt!
Point 4: There are creative ways to make up for any shortfall in funds as a result of keeping a consistent color (and we believe that any such decrease would be minimal). Options include: -Increased distribution -Increased product (sweatshirts, long-sleeve versions, etc) -Negotiate an increased margin with retail partners (especially Follett) -Partnerships with blogs and online communities to market, etc etc etc. If color consistency does drive sales down, there are methods to make up for such a shortfall, and there is a community willing to help.
Point 5: This needs to happen, and the time is now. Please sign the petition and SEND AN EMAIL to: theshirt@nd.edu, letting them know your preference for a single color. Please do not specify the color, as that is an entirely different debate. Let's get unified before we get divided again.
By Signing This Petition you indicate that :
-You want a single color for The Shirt, forever
-You will buy as frequently as you do today, or more frequently, should it happen
Thanks for the help.
-Biscuit
herloyalsons.com
Petition Closed
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The Decision Makers
Petition created on January 26, 2012