The focus of the campaign is online advocacy with the aim to

1. End all forms of Taxes (including Import Duties and Tax on Raw Materials) for Pads

2. Cut down significantly the current prices of Sanitary Pads 

3. Engage the Stake holders in the Sanitary Pads industries and grant them business-friendly incentives including “Pioneer Industry” status to all local companies making Pads.

4. Make it mandatory for ALL public institutions to always provide a pad in their toilets (just like toilet rolls). This is to show importance of Menstrual Hygiene as part of Personal Hygiene.