Dear all, It is our pleasure to invite all of you to attend the official launch of the nationwide IADVL and Abbott initiative against topical steroid abuse during DERMACON 2015 at Mangalore on Feb13th. The brand ambassador, Dia Mirza will be the star attraction, in addition to Dermatology luminaries. Please mark the event in your Dermacon to-do list. Be there at 1.30 pm sharp. This will mark the roll-out of the country wide massive campaign to dermatologists, followed by other physicians, chemists and the general public. This includes posters, videos, CMEs, youtube uploads and a host of other innovative activities. I am sure all signatories and supporters of this movement will be at the forefront of this campaign and will spare no effort to uproot this menace from our society.