Fellow animal lovers,

A brand new video from animal protection charities Open Cages, The Humane League and Animal Equality has launched this week exposing Morrisons' hypocrisy and animal cruelty, with a twist! Today, let's pull together to make sure this video causes real embarrassment for Morrisons!

Action 1: Watch and share the video either through Facebook, Twitter or YouTube.

Action 2: If you're on Facebook, join the Week Of Action event, and keep up to date with ways you can join in all week long.

Action 3: Once you've watched the video, give Morrisons a call on (UK) 03456116111 (option 4) tell them you've seen the new video, and ask Morrisons why the company STILL hasn't taken action to address the terrible suffering of chickens in its supply chain.

Action 4: Let us know how your call went in the comment section below!

Big supermarkets get away with misleading their customers every day with glossy marketing campaigns. When it comes to chickens raised for meat, the truth is much, much darker. Together, let's hold them to account.

With thanks,

The Humane League UK on behalf of Chris Packham