"With its long awaited third season less than two months away, Ash vs. Evil Dead is starting to roll out more promo videos on social media to tout the season premiere next month, and the latest released by STARZ is a big nod to Campbell, Raimi and Tapert’s past. Framed in faux beer commercial format and hilariously set to Cutting Crew’s 1986 hit “I Just Died in Your Arms Tonight,” the promo touts Shemps Beer, and features Kelly and an unidentified friend swaying to music, along with Ash in his perpetual state of over-confidence. The video ends with Ash toasting with a can of the beer, as the slogan “Don’t think, Drink Shemps” pops up on the screen."