Petition updateStarbucks: Take the Next Step and Offer Vegan FoodWe asked & Starbucks answered: new vegan foods are coming! Join the vegan buzz with a quick email!
Jane Velez-Mitchell and Animal Outlook
Mar 21, 2018 — Today: Compassion Over Killing’s campaign with Jane Velez-Mitchell for hearty vegan food at Starbucks nationwide is creating a latte buzz at the company’s annual shareholder meeting, with executives pledging to debut a brand new vegan food line! You can join us from wherever you are: Send a quick email to thank Starbucks COO Rosalind Brewer (rbrewer@starbucks.com) using our sample below! This morning, COK’s Jonathan Rosenberry attended Starbucks’ shareholder meeting in Seattle on behalf of COK, which holds shares in the coffee giant, to ask executives about their plans to pour out more vegan food. Rosenberry pointed out, “Starbucks brightened our mornings when it became one of the first national coffee chains to pour out non-dairy milks. But millions of consumers are seeking hearty plant-based foods to enjoy with their coffee--and that’s where Starbucks’ menu still doesn’t live up to the buzz.” In an exciting response, Starbucks COO Rosalind Brewer stated, “We have a line that we’d love to share with our customers later this year, so it is in our plans. We know our customers ask us that repeatedly, and we’ll be responding.” Meanwhile, the cell phones of Starbucks shareholders and execs, along with thousands of nearby Seattleites, were also abuzz with geotargeted mobile ads linking to the tens of thousands of petition signatures calling for more plant-based options. Join in to espresso your gratitude to Starbucks for this announcement! Email Ms. Brewer (rbrewer@starbucks.com) using our sample text below or your own polite message! Thank you for helping us spread compassionate eating! SAMPLE EMAIL: Dear Ms. Brewer, Thank you for your pledge today to brew up more vegan foods! As you know, millions of American consumers are now seeking plant-based food to enjoy with their coffee, and Starbucks has a massive opportunity to boost its bottom line by cashing in on this growing market. A recent report by international restaurant consultants Baum+Whiteman named plant-based dining the 2018 trend of the year, and last summer, vegan options ranked highly in QSR Magazine’s list of “100 Ideas for Improving Your Restaurant Brand.” I’m thrilled that you’ve heard the voices of the tens of thousands who have signed Compassion Over Killing’s petition with journalist Jane Velez-Mitchell and can’t wait to see what vegan food is poured out at Starbucks later this year. Thank you! Sincerely, YOUR NAME
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