Loyal supporters of Southampton Football Club - myself included - are being priced out, more and more of us every season, by the ticket prices being charged all over the country. Many of us stuck with the club right down to League One and through administration. 

Given the upcoming (huge!) increase in revenue from TV broadcasting rights, there are no excuses for upping the ticket prices any more and indeed prices could be massively reduced and the club would still have a higher income than before this deal. 

Please give a thought for those who cannot afford to pay close to £1000 for a season ticket. Over the last few years the club has made a big deal of it's "pride in excellence" - leading the way for other clubs to follow. Lead the way once again. Make the game more affordable again.