Sissy Boy South Africa have always described themselves as an ethical anti-fur brand.  However, Fur Free SA recently discovered that a Sissy Boy fur trim coat labelled as faux is actually real animal fur.

Sissy Boy, after initially denying it, have admitted that this is true.  They have said that they thought it was faux but have found out it is in fact real.  Sissy Boy have not labelled these jackets as fur and have not informed all sales staff in stores that they are selling real animal fur.  They are also refusing to pull this coat from their racks.

We want Sissy Boy to show some integrity as a brand and to express their horror and concern at the cruel fur trade by pulling these coats from stores.  If they are really against the cruel fur trade, they would prove it by removing these coats and no longer profiting from their sale.