iBubble Wrap is a new variant of bubble wrap that does not burst.

Bubble wrap is synonymous with bubble bursting. What is the point of bubble wrap if it does not burst? There has been no study that indicates that flat bubble-wrap will be more secure than bursting bubble wrap. Yes, flat bubble wrap takes less space, but is just space a good argument for breaking the hearts of millions of people, one of whose greatest childhood memories is bursting bubble wrap? What if iBubble Wrap becomes popular with packaging companies, and the real bursting bubble wrap stops being manufactures? Can you imagine a world where when you get a parcel delivery and you unwrap the packaging, you find flat bubble wrap? 

Please, Sealed Air, do not play with the emotions of multiple generations. Stop this.