Dove’s powerful film featuring the heart-breaking story of Mary is now airing. The advert was launched with a takeover of an entire Love Island ad break. It’s an incredible opportunity to reach an audience most affected by the issues and will give the campaign a huge boost as millions more people see the film that has so moved us. 
 
Check out our handy explainer video which lifts the lid on how social media works and why it is so damaging. 

Global Action Plan is part of a coalition of charities campaigning to make social media safer by design, instead of leaving it up to young people and their parents to try to avoid toxic content.