Under Armour sponsors numerous Trophy-hunters like Kendall Jones, Lee and Tiffany Lakosky, Cameron Hanes, and many others, to kill wild animals for sport on different continents in order to promote the sale of Under Armour Hunting Gear.

Under Armour trophy hunters flaunt their numerous kills ostentatiously on "UNDER ARMOUR HUNT" social media pages as well as their personal websites.

They even target children with their campaign encouraging them to go hunt with the tag #UANext as in the next generation of sports hunters. Have a look at these UA Hunt posts:
https://www.facebook.com/UAHunt/photos/1573049756113207
https://www.facebook.com/UAHunt/photos/a.137372849680912/1133569006727953
https://www.facebook.com/UAHunt/photos/2940141262737376
https://www.facebook.com/UAHunt/photos/2722278157857022https://www.facebook.com/UAHunt