In the early 20th century, product testing on animals were developed. This is usually done to determine toxicity by the dosage of a chemical which harms or worse - kill the experimented animals. This has been the traditional practice, however, the society fails to recognize the damaging effect it causes to animals. Moreover, the progress of the non- animal testing techniques are neglected due to the thinking that its more practical to determine the effectiveness of the chemicals through this harmful manner.

We aim to stop this animal cruelty by raising awareness and encouraging product-making companies to put an end to animal testing. Buying products that were tested to animals only encourage companies to continue doing this act of cruelty in order to gain. Instead, we persuade each and every one to buy animal tested-free products.