This is what pampers have stated about using cloth in their new baby pamphlet.

Using A Cloth Nappy?

Change it as soon as your baby is wet. They don't keep babies skin dry and the germs and dampness can mean skin irritation, or even infection.

This information is false and could scare away a new parent from using cloth nappies, by giving them information that is incorrect with no evidence behind it, Whilst advertising their own new babies nappies to be 'soft like cotton'.