P&G Responds to Us, Says Sanitary Napkins Should Not Be Shrouded in 'Silence and Taboos'

Dear Signers,

I have some good news. Two weeks ago, P&G responded to my email to them wherein I took forward our appeal of renaming 'Whisper' in India.

In my email, I questioned them about why Whisper was being sold under the name 'Always' in other countries and not in India to which they explained that when 'Always' set foot in India and the rest of Asia, the brand chose to be sold under the name 'Whisper' because it reflected the 'prevalent scenario of those days where one woman could discuss her menstruation related problem with another woman only by whispering'. They clarified that they believe that sanitary napkins should NOT be a product or category shrouded in 'silence and taboos'.

P&G's team said that the question I have raised is very important for them and they understand that there is always scope for improvement and changes. They also assured me that they will share my concerns with the relevant team for considerations and that they are hoping for positive results.

Today, on the occasion of Women's Day, I would like all of you to share my petition as much as you can - and request P&G to make this change a reality for the women of India by renaming 'Whisper' to 'Always'. This would be the biggest gift they can give to the women of India who have placed their trust in the brand since 1989.