An update for supporters - within a mere 8 weeks the campaign's growth has been remarkable:

An Update 10th August 2026:

After sharing my experience publicly, hundreds of people engaged within 24 hours, many agreeing this should change and sharing concerns about recovery, safeguarding, vulnerable people, foster placements, medication, religion, trauma and consent.

Since then, within a mere 8 weeks the campaign's growth has been remarkable:

 Not Everyone Drinks prompted HelloFresh to suspend its alcohol-sampling campaigns - a huge victory
It received the BBC and received national media coverage
It also received local news coverage 
It reached and was circulated by the Drugs, Alcohol and Justice APPG 
It will be brought up in a Home Office Meeting by the Alcohol Health Alliance
Samantha wrote a blog that was shared by Alcohol Change UK 
Podcasts are coming 
Alcohol Review interviewed Samantha and covered the campaign
It has been supported and shared by multiple major organisations working across alcohol safety, research and recovery
Most importantly comments are flooding in that it is "very important work that will save lives" 
 This is bigger than one company and bigger than one person.

I have helped change policies before - Please help me change this one.

Sign this petition to help stop unsolicited alcohol freebies and require explicit opt-in consent across the UK, then please share it.

Find out more at https://idinclusion.org/not-everyone-drinks/

Because alcohol should be a choice - never an unexpected surprise that puts people at risk.

Samantha