Our flag looks too similar to the Australian flag. We need something that represents New Zealand and what it means to us. Pepe's face represents the kiwi as a rare animal that it special to us. A kiwi and Te Pepe would make for a beautiful rare flag for New Zealand.

https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/gallery/design/3724