Last week, Compassion Over Killing’s mobile billboard, disguised as a nightmarish ice cream truck, rolled up to Nestlé’s doorstep in Arlington, Virginia, to shine a light on the abuse behind the food giant’s dairy products. Tweet the new video compilation to the company & urge it to end its nightmare to cows!

Our costumed cow handed out postcards with the billboard as a backdrop right outside Nestlé’s front door during lunch hour last week. Hundreds of passerby were stunned to learn about the cruelty documented in Nestlé's supply chain by COK’s investigation: Hot irons are burned into calves' flesh to destroy their horns and tissue in a cruel, unnecessary process known as "dehorning" or “disbudding." 

Instead of dishing out frozen treats, the “ice cream truck” invited onlookers to view these horrors for themselves at NestleCruelty.com, where they can also join the more than 20,000 of you who have signed COK’s petition urging the company to push the dairy industry forward by ending painful horn removal once and for all. 

After lunch, the traveling display made its way through the streets of Washington, DC, reaching thousands with a compassionate message: As cow's milk sales curdle, Nestlé can become a true food leader by offering more vegan options, starting with its Edy's and Dreyer's ice cream brands.

Help us moo-ve Nestlé in a compassionate direction: Tweet the new footage to the food giant TODAY!