Please join in to pressurise the government of India and Jammu and Kashmir to protect the endangered brown bears. Brown bears are an endangered species in Jammu and Kashmir (J&K). Recently one of them was driven to its death from the top of a cliff by locals pelting stones at it. These people are not well informed of the long-term impact society has when it loses its biodiversity. Quoting from WWF website "Few animals have captured the imagination like brown bears. They can stand on two legs, walk on the soles of their feet, pick things up with their “fingers,” and often eat what we eat. This—coupled with their ability to communicate with one another through scratch marks left on trees, smells and sounds—establishes a similarity to our own way of life."