H&M has copied an iconic piece of lingerie created by Murielle Scherre, aka La Fille d'O. 

Murielle creates and produces her lingerie in Belgium in a small factory with 40 employees. Her business is local, her business targets are small and honest. She is discouraged by the power of a company like H&M and does not want to go on trial for that reason. The fact that H&M copied her most iconic bra is appalling, and that H&M sells it at a price she can't compete with, is foul play.

Murielle plays an important part in Belgian fashion. She is respected and admired for her talent and her courage. If H&M wants to be the 'transparent' and sustainable company it pretends to be, then it's about time someone came forward to apologize, and set things straight.